Job Description

Scope of Work

• Consumer Research
• Integrated Marketing Communications (ATL and BTL) including Digital Marketing
• Public Relations
• In-Store Promotions
• Partnerships

• Collaborate with research agency to conduct consumer research and analyze results, turning them into insight and applicable initiatives to build the brand
• Join forces with creative agency to create a consumer-centric campaign, then work with media agency to build an IMC plan for flawless execution
• Strengthen our corporate image with help from PR agency to build a yearly PR sustenance plan, including risk management and store opening celebrations
• Work with cross-functional teams to create, drive, and deliver flawless and successful store promotions
• Seek partnerships with payment providers and create partnerships with brands, including product and branding collaborations
• Maintain close day-to-day interaction with the marketing regional team to create best-in-class brand plans that deliver business and marketing KPIs
• Identify the latest trends and content topics affecting the industry
• Work with the team to brainstorm new and innovative growth strategies

Requirements

• Min. Bachelor or Master Degree in Marketing or a relevant field
• Min. 15 years marketing experience, preferably in Retail, FMCG, Financial Technology, or Start Up
• In-depth knowledge of various social media platforms, best practices, website analytics, and ATL & BTL
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in marketing
• Excellent writing skills; fluency in English and other languages is an added advantage