04 November 2022
MR D.I.Y. recognized as Southeast Asia’s favorite DIY store
KUALA LUMPUR, 4 NOVEMBER 2022 –  Regional home improvement retailer MR D.I.Y. has been in the news recently for racking up a slew of awards. At an award event held at Kensington Palace, London, on 3  November 2022, MR D.I.Y was recognised as Southeast Asia’s favourite ‘do-it-yourself’ (DIY) store, taking home the Regional Award as the ‘Top Home Improvement Retail Brand’ across four markets - Philippines, Malaysia, Thailand, and Indonesia. 

This is the retailer’s fifth World Branding Award and its second Regional Award, with the first being in 2021.  It took home the National Award in Malaysia for three years prior to that.  

The World Branding Awards is an annual event organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding principles for the benefit of customers and the branding community. Now in its 15th edition, the 2022-2023 award programme saw representation from 1.3 million consumers,  and 765 brands from 66 countries across 7 regions. The Regional Award is presented to brands that are leaders in several countries in a particular geographical region. 

Commenting on the achievement, MR D.I.Y. Philippines' Senior Marketing Manager, Mark Charles Salecina said, “The World Branding Awards sees some of the world’s best brands recognised for their work and achievements based on brand valuation, the results of consumer market research, and public online voting.  Awards like these, especially the ones that involve feedback from the public, are important as they signal that customers continue to find our promise of ‘Always Low Prices’ relevant to their everyday lives. 

“To be accorded the Regional Award once again, and recognised as the ‘Top Home Improvement Retailer’ brand in four markets this time is indeed gratifying. We congratulate the other recipients and are very honoured to be recognised alongside them. To our customers – thank you for your loyalty, which has spurred our growth and allowed us to take MR D.I.Y. to new markets,” said Salecina.

MR D.I.Y. has come a long way since it was first established in Malaysia in 2005 as a traditional hardware store. The retailer today has 2,300+ stores across the region, supported by over 33,000 employees in Malaysia, Thailand, Brunei, Indonesia, Singapore, Cambodia, India, Turkey, Spain, and the Philippines. 

On its future plans, Salecina said, “Consumers around the world are dealing with the post-pandemic effect – rising prices, scarcity of goods, and tighter wallets.  Our aim at MR D.I.Y. is to help them navigate these challenges with ease, by providing them with a breadth of everyday essentials, in convenient locations, at low prices, and in innovative retail formats, while making a positive impact on their communities.  It is a winning formula that continues to stand us in good stead.”

The World Branding Award comes hot on the heels of several others garnered by MR D.I.Y.. These include awards fom Deloitte Private’s Best Managed Companies” and Frost & Sullivan’s “2022 Company of the Year in the Home Improvement Retail Industry”, both for the second year running, the “Most Outstanding Company - Consumer Discretionary Sector” in the ASIAMONEY “Asia’s Outstanding Companies Poll 2022” as well as being inducted into the FTSE4Good Index in 2021.

For more information, visit MR D.I.Y.’s website, www.mrdiy.com, and its social media channels, Facebook and Instagram.

Vivian Sun, Executive Vice President of MR D.I.Y. Thailand, receiving the Brand of the Year Award, from World Branding Forum Chairman, Richard Rowles at Kensington Palace, London on behalf of the retailer

This World Branding Awards - Regional Award cements MR D.I.Y.’s position as SEA’s favourite home improvement store

About MR D.I.Y. 

MR D.I.Y. is one of the largest home improvement retailer in Asia with more than 2,300 stores across 10 countries (Malaysia, Thailand, Brunei, Indonesia, Singapore, Philippines, Spain, Turkey, Cambodia, and India). The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide.

All MR D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 10 categories — Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewellery & Cosmetics.

The company strives to always put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to its company motto: “ALWAYS LOW PRICES”.

About World Branding Awards & World Branding Forum

The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting.  

The World Branding Forum (WBF) is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages, and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.
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