Marketing & Branding Executive
Seri Kembangan (HQ)
- Develop strategic marketing plans including promotional planning and advertising plan and maintain budget for all BTL and ATL to evaluate all commercial specifications and ensure compliance to same.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Participate in the development of campaign and promotional plans and contribute new innovative and creative ways to reach the target segments and business objectives.
- Presenting ideas and conducting internal brainstorming session with managers and other respective divisions.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Collaborate with designers to improve & maintain the opening store advertising process and approval
- Develop and maintain relationships with all marketing teams and develop effective strategies for individual countriesand maintain knowledge on all customer markets and prepare innovative plans for all businesses.
- Manage relationships with media and creative agency, internal stakeholders and third party suppliers in accordancewith organizational policy and procedures.
- Support and monitor progress of campaigns using various metrics and submit reports of performance.
- Prepare post campaign reports to analyze, quantitatively & qualitatively, the effectiveness of each campaign.
- Diploma or Degree in Mass Communication, Marketing, Advertising or any related fields.
- Mininum 3 years’ experience in marketing planning or any related fields.
- Able to work in fast pace environment and work well under pressure.
- Excellent communication skills (written and verbal) in English
- Strong attention to detail and understand work flow and terminology of Adobe Suite Software i.e Photoshop, InDesign,
- Familiarity with social media and digital plaftorm, with their respective ad formats
- Proficient in MS Office and Google Suits i.e GDoc, GDrive
- Excellent communication and people skills
- Strong organizational and time management abilities
- Keen eye on creativity and commercial awareness
Date Posted: 22 Nov 2023