Scope of work

• Consumer Research
• Integrated Marketing Communications (ATL and BTL) exclude Digital Marketing
• Public Relation
• In-Store Promotions
• Partnerships

Job description:

• Collaborate with research agency to conduct consumer research and ability to analyze result, then turns into insight and applicable initiative to build the brand.
• Joint forces with creative agency to create a consumer-centric campaign, then media agency to build an IMC plan for flawless execution.
• Strengthen our corporate image with help from PR agency to build yearly PR sustenance plan, including risk management and store opening celebrations.
• Work with cross-functional team to create, drive and deliver a flawless and successful store promotion
• Seek partnerships with payments providers and create partnership with brands, including product and branding collaborations
• Hand-in-hand tight day-to-day counterpart interactions with marketing regional team to create best-in-class brand plans to deliver the business and marketing KPIs

Job Requirement

• Bachelor Degree or Master Degree of any major
• Min 8 years experience in FMCG, Tech Company or Start Ups Company
• Good negotiator & team player
• Good communication and able to handle pressure