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MR D.I.Y. Group Drives Growth with 35 New Stores Across 7 States
KUALA LUMPUR, 30 SEPTEMBER 2021 – Malaysia’s favourite home retailer MR D.I.Y. Group (“The Group”) will become even more accessible to Malaysians this October, when the Group opens 35 new stores in seven states across the country.
The new stores will comprise 14 MR.DIY, three MR.DIY Express, six MR.TOY and 12 MR.DOLLAR stores, bringing the total number of stores across the group to 830.
Announcing the new store opening plan, Andy Chin, Vice President of Marketing, MR D.I.Y. Group (M) Berhad, said, “MR.DIY is committed to taking our promise of “Always Low Prices” at convenient locations to even more Malaysians. We realise that buying patterns have changed -- consumers are shopping closer to home, and also looking for stores that can meet their need for a diverse range of products, which is something we do very well with our 830 stores and close to 20,000 product types. These 35 new stores will allow more customers to access us more easily, and further drive the growth of our business.”
He added that of special interest to those in rural areas would be the opening of three new MR.DIY Express stores. “MR.DIY Express is our new store format specially designed for high-density locations and rural communities. Ranging from 2,000 sqft to 3,000 sq ft in size, these stores are well-stocked with the everyday essentials the local communities need. We use stringent data analytics to identify buying trends in different locations, and then stock the stores accordingly to ensure customers find our modern retail format relevant and useful.”
Chin also announced the launch of this year’s “Grand Opening Event” [GOE], which will run the first two weekends in October at the new stores. This is the fourth time MR D.I.Y. Group is running this annual campaign.
In conjunction with this year’s GOE, MR.DIY will be giving away 41,000 free gifts worth more than RM1.2 million to early-bird customers at each new store. Early-bird customers who spend a minimum of RM40 at MR.DIY stores, or RM30 at MR.DOLLAR and MR.TOY stores will be entitled to free gifts. Eligible customers stand to receive rainbow umbrellas, water bottles, plush toys, MILO 3-in-1 packs, Koko Krunch cereals, Hershey’s chocolate drinks, and many more.
Chin also said that customers can be assured of a safe and comfortable shopping experience when visiting its stores, with 99% of its retail staff nationwide fully vaccinated. The Group also continues to adhere to the SOPs mandated by the Ministry of Health.
