MR D.I.Y. launches family-first loyalty programme for Malaysians

MR.DIY Club allows up to five family members to earn points together, unlock rewards faster, and enjoy exclusive benefits and experiences.

From left: MR D.I.Y. representatives Elaine Ho, Head of Marketing; Alex Goh, Senior Vice President of Marketing; and Shaheizy Sam and Syatilla Melvin, MR.DIY Club Ambassadors

KUALA LUMPUR, 23 July 2026 – MR D.I.Y. today launched MR.DIY Club, its first-ever loyalty programme designed to reward Malaysians for their everyday purchases, while enabling families to earn and enjoy benefits together.

Free to join, MR.DIY Club offers members points on their purchases, cash vouchers, birthday rewards, and access to exclusive events and workshops.

At the heart of the programme is its Family Account feature, which allows up to five family members to link their memberships and combine their points under one shared account –helping them unlock rewards faster as a family.

Alex Goh, Senior Vice-President of Marketing at MR D.I.Y., said the programme was created to thank the millions of Malaysians who have made MR D.I.Y. part of their everyday lives, and to offer them even more value.

“For more than 20 years, Malaysians have come to MR D.I.Y. for the things they need –whether it is an urgent supply of batteries, supplies for a school project, tools for home repair, or everyday household essentials.

“Many of our customers shop with us as families, so we wanted to create a programme that rewards not only the individual shopper, but the whole household. MR.DIY Club allows families to earn together, enjoy greater value, and share experiences beyond the checkout counter. It is our way to thank our customers for growing with us, and giving them even more reasons to return,” he said.

MR.DIY Club members earn one point for every RM1 spent, with accumulated points redeemable for cash vouchers that can be used on future purchases. New members also receive an instant welcome reward of 400 points, and enjoy five times the usual points on purchases made during their birthday month.

Members earn one “Bag” for every RM20 spent, giving them access to exclusive events and workshops. Bags earned through a linked Family Account are combined, allowing the family to unlock benefits together.

The launch of MR.DIY Club marks another step in MR D.I.Y.’s efforts for a seamless shopping experience, making it convenient, personalised, and rewarding for its customers. Insights from the programme will also help MR D.I.Y. better understand its customers’ changing needs and continue improving the products, benefits, and experiences it offers.