KUALA LUMPUR, 16 January 2023 - 2023 is off to a great start for Malaysian home improvement retailer MR D.I.Y. Group [M] Berhad [MR.DIY].
The retailer has been named ‘Putra Enterprising Brand of the Year’, one of the coveted awards in the recently-concluded Putra Brand Awards 2022 edition. This is the second year running that MR.DIY has been accorded a Putra Brand Award; in 2021, the retailer took Gold in the award’s retail category.
The Putra Brand Awards are unique in that they are based on the people’s choice -- the awards invite members of the public to cast their votes for their favourite brands in various categories. The consumers’ responses are then captured directly using a robust consumer research methodology by Ipsos, a global leader in market research. This year’s awards were announced and presented on 13 January 2023 at the One World Hotel, Petaling Jaya.
In 2022, over 6,000 consumers submitted 25,000 responses to ascertain which brands emerged leaders in their respective categories. The ‘Putra Enterprising Brand of the Year’ was one of the coveted awards of the evening. It reflects the recipient’s outstanding achievements in developing a brand that has made strong inroads into the international market through product or service innovation, comprehensive marketing, and communications programmes, as well as through strong CSR commitments.
Commenting on the recognition, MR D.I.Y. Group Head of Marketing, Alex Goh, said, “This is an especially meaningful award as it comes directly from the votes of the consumers. Our vision at MR.DIY is to make everyday essentials available to the rakyat at “Always Low Prices”, and this award acknowledges that we are doing it effectively and successfully. We thank Malaysians for their continued loyalty, and we dedicate this award to our 16,000+ employees for their hard work and passion. The award has further inspired us to continue to create innovative retail experiences that capture the imagination of consumers, deliver value, and positively impact the lives of Malaysians.”
MR.DIY opened its first store on Jalan Tuanku Abdul Rahman in 2005, and the Group today comprises more than 1,080 MR.DIY, MR.DOLLAR, MR.TOY, MR.DIY Express and MR.DIY PLUS stores nationwide.
The Putra Brand Awards is the only brand award in the country endorsed by MATRADE and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA), and the Malaysian Digital Association (MDA). Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards recognises brand building as an integral business investment, measured by consumer preference.
MR.DIY received a number of awards in 2022, including the Regional Award as the ‘Top Home Improvement Retail Brand” across four markets in the World Branding Awards, Deloitte Private’s Best Managed Companies” and Frost & Sullivan’s “2022 Company of the Year in the Home Improvement Retail Industry”, the latter two for the second year running. The retailer was also named the “Most Outstanding Company - Consumer Discretionary Sector” in ASIAMONEY “Asia’s Outstanding Companies Poll 2022”, and received its first ESG-related award, as Best Newcomer in the Equities Category, at the inaugural The Edge ESG Awards 2022.
For more information, visit MR.DIY’s website, www.mrdiy.com, and its social media channels, Facebook and Instagram.
(Right) Alex Goh, MR D.I.Y. Group’s Head of Marketing, receiving the ‘Putra Enterprising Brand of the Year’ 2022 award