MR DIY wins World Branding Awards for eighth consecutive year
KUALA LUMPUR, MALAYSIA, 18 November 2025 – MR.DIY Group has achieved another milestone, securing its eighth consecutive win at the prestigious World Branding Awards (WBA). The brand was named “Top Home Improvement Retail Brand” in the Regional Award Category at the 18th edition of the awards organized by the World Branding Forum.
MR.DIY continues award streak with 8th consecutive recognition at World Branding Awards
Vivian Sun, Executive Vice President of MR.DIY Thailand (left) receiving the Brand of the Year Award from World Branding Forum Chairman Richard Rowles (right) at Osaka City Museum of Fine Arts, Japan
This latest achievement extends MR.DIY’s award streak, which began with three National Awards from 2018 to 2020 and continued with five consecutive Regional Awards from 2021 to 2025 — underscoring the brand’s growing influence and strong presence across the globe.
Welcoming the award, MR.DIY Philippines Chief Executive Officer, Roselle Marisol Andaya said the recognition reinforces the brand’s unwavering commitment to delivering value-driven customer experiences:
“Being recognized at the World Branding Awards for the eighth consecutive year is an incredible honour. It affirms our belief that value is not just about price — it’s about creating meaningful experiences for our customers every time they visit our stores. This award highlights that our commitment to affordability, innovation, and customer-first thinking is making a real difference across the region.”
She added:
“This recognition is dedicated to our people and our customers. Our team works tirelessly to serve communities across the Philippines and the region, and our customers continue to place their trust in us. We are deeply grateful for their support, which drives us to continuously improve, grow, and deliver exceptional value.”
Founded in 2005 as a small hardware store in Malaysia, MR.DIY has grown into the largest home improvement retailer in Southeast Asia, operating more than 5,000 stores under multiple formats — MR.DIY, MR.TOY, and MR.DOLLAR. The Group is supported by teams across Malaysia, Thailand, Brunei, Indonesia, Singapore, the Philippines, Cambodia, India, Turkey, Spain, Vietnam, Bangladesh, Poland, and South Africa.
The World Branding Awards recognize brands from numerous countries across global, regional, and national tiers. For the 2024–2025 edition, over 927 brands from 66 countries were nominated. Winners were determined through brand valuation, consumer market research, and public online voting.
This year’s ceremony was held at the Osaka Museum of Fine Arts, Japan, where winning brands from around the world were celebrated for excellence in branding and consumer trust.
For more information, visit www.mrdiy.com/ph/ and follow MR.DIY on social media:
Facebook: https://www.facebook.com/mrdiyPH/
Instagram: https://www.instagram.com/mrdiy.philippines/
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About MR.DIY
MR.DIY is the largest home improvement retailer with more than 5,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Philippines, India, Bangladesh, Turkey, Spain, Singapore, Brunei, Cambodia, , Vietnam and Poland.. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.
All MR.DIY stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).
The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts - Facebook: https://www.facebook.com/mrdiyPH/, Instagram: https://www.instagram.com/mrdiy.philippines/and TikTok: https://www.tiktok.com/@mrdiy.philippines for more details.
About World Branding Awards & World Branding Forum
The World Branding Awards is the premier award of the World Branding Forum. The Awards recognise the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting.
The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages, and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.
