MR.DIY brings FAMILYHAN fun to Sinulog 2025 Festivities
CEBU CITY, PHILIPPINES – Leading home improvement retailer MR.DIY again made a vibrant mark at the Sinulog Festival 2025, captivating festival-goers with fun and exciting activities from the one and only FAMILYHAN.
As one of the festival’s Bronze Sponsors, MR.DIY embraced the theme “One Beat, One Dance, One Vision” to celebrate the Cebuano culture and community spirit.
In celebration of world-class Cebuano talent, Santander, Cebu’s Crizalina “Zal” Cabanas was hailed as the MR.DIY Sinulog Idol 2025 and the Season 16 Grand Champion. Cabanas captivated audiences with her musical expression and superb talent, which earned her the top spot in the competition.
Santander, Cebu’s Zal Cabanas was hailed as the MR.DIY Sinulog Idol 2025 and Season 16 Grand Champion. Joining her (from left to right) is Mr. Eugene Ross Cuntapay and Mr. Joseph Alvarez, MR.DIY District Managers for Visayas, the MR.DIY Panda Mascot, and Ms. Marla Papas, MR.DIY Integrated Marketing Communications Manager.
Meanwhile, in celebration of the Sinulog festival’s beauty and grace, MR.DIY crowned Ms. Nadine Faith McCoy as the MR.DIY Sinulog Queen 2025 on January 17. The beauty from Talisay City, Cebu enthralled audiences with her graceful performance, making her the pageant’s 3rd Runner Up.
Nadine Faith McCoy of Talisay City, Cebu was crowned 3rd Runner Up and the MR.DIY Sinulog Queen 2025. Joining her (from left to right) are Area Managers for Visayas, Mr. Rusty Estrella and Ms. Baby Agnes Puno, and MR.DIY Deputy Head of Marketing, Mr. Charles Salecina. MR.DIY also went all in to bring the ultimate FAMILYHAN fun to Sinulog 2025 through exciting and interactive games during its Nightly Show at Fuente Osmeña.
From the “The Price is Right: Walay Hangyo Edition” to “Find Your FAMILYHAN Favorites”, festival-goers were treated to their favorite MR.DIY products and were delighted with a special performance by Cebuana hit-maker, Karencitta.
Lucky festival-goers at Fuente Osmeña won their FAMILYHAN favorites during MR.DIY’s Nightly Show, hosted by Mr. Onin Mas and DJ Inday Mari Thess. 
Cebuana hitmaker Karencitta brought the house down during the MR.DIY Nightly Show at Fuente Osmeña last January 18.MR.DIY also brought the FAMILYHAN to the highly-anticipated Sinulog Grand Parade held January 19. The float, which featured a MR.DIY store, symbolized how the brand brings variety, value, and convenience as the go-to FAMILYHAN across Cebu and the Philippines. Adorned with colorful flowers celebrating unity and culture, it showcases how MR.DIY has captured Filipino hearts while embodying the vibrant Sinulog spirit.
The MR.DIY float, featuring the brand’s beloved Panda mascot, was a crowd favorite for kids and families alike!
Vibrant colors and motifs adorn MR.DIY store facades–an homage to the colorful celebration of the Sinulog Festival.
Cebuanos also had their FAMILYHAN favorites within reach with MR.DIY selling booths at Fuente Osmeña and Plaza Independencia–a highlight for families and friends enjoying the Sinulog festivities.
Festival-goers got their Sinulog essentials from the MR.DIY selling booths at Fuente Osmeña and Plaza Independencia– a staple of MR.DIY’s participation in the annual festivities. 
Festival-goers visiting the MR.DIY booth participated in a surprise Q&A with David Cua, also known as Cebu’s Bisaya Conyo Girl.
Customers in Cebu City were also treated to MR.DIY's Sinulog Mix and Match Promo, and scored fun prizes and their FAMILYHAN finds.
As part of its Sinulog 2025 participation, MR.DIY stores offered a Mix and Match Promo, giving customers the chance to enjoy fantastic deals on a wide range of products. This Cebu City-exclusive promotion also gave shoppers a chance to win exciting prizes by playing the Mix and Match game for a minimum spend of P500.
The annual festivities mark the 3rd year of MR.DIY’s participation in the Sinulog Festival, positioning the brand as an avid supporter of local culture.
With 15 stores in Cebu City, 50 stores in Cebu Province, and 160 stores across Visayas, MR.DIY remains a steadfast companion of local communities–bringing their FAMILYHAN needs closer to Filipino homes.
To learn more about the latest updates from MR.DIY, visit the website at www.mrdiy.com/ph or follow @mrdiy.philippines on Facebook, Instagram and Tiktok. Find the nearest MR.DIY store at www.mrdiy.com/ph/storelocator.
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About MR.DIY
MR.D.I.Y. is the largest home improvement retailer with more than 4,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Philippines, India, Bangladesh, Turkey, Spain, Singapore, Brunei, Cambodia, , Vietnam and Poland.. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.
All MR.D.I.Y. stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).
The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook, Instagram and TikTok for more details.