MR.DIY Celebrates Motherhood at SOS Children's Village During Women’s Month

Representatives from MR.DIY Philippines, led by their Deputy Head for Marketing, Charles Salecina (second row, eighth from the left), participated as "Uncles and Aunties for a Day" at SOS Children’s Village, alongside SOS Children’s Village Corporate Relations Coordinator, Andrea Celica Santos (first row, far left)

In a heartwarming event held at SOS Children's Villages, MR.DIY Philippines celebrated the essence of motherhood during the Women’s Month last March 8, 2024. The initiative aimed to honor the selfless dedication of SOS mothers who nurture children with love and care, regardless of their backgrounds or life challenges.

Charles Salecina, Deputy Head for Marketing at MR.DIY, expressed, "Our collaboration with SOS Children's Villages allows us to celebrate the incredible work of SOS mothers who dedicate their lives to nurturing children. Through initiatives like this, we hope to inspire others to spread kindness and make a positive impact in their communities."

"Uncles and Aunties for a Day" took on the role of guiding children in crafting heartfelt Mother's Day gifts, utilizing MR.DIY's arts and crafts materials.

During the event, MR.DIY employees transformed into "Uncles and Aunties for a day," guiding children to craft heartfelt Mother's Day gifts using MR.DIY's arts and crafts materials. A total of thirty volunteers passionately engaged with the children, fostering creativity and bonding through the act of crafting.

Andrea Celica Santos, Corporate Relations Coordinator at SOS Children's Villages Philippines

Andrea Celica Santos, Corporate Relations Coordinator at SOS Children's Villages Philippines, remarked, "This partnership with MR.DIY has provided our children with a wonderful opportunity to express their creativity and gratitude towards their SOS mothers. It's heartwarming to see the joy and love infused into each handmade card, reflecting the strong bond between the children and their SOS families."

The Mother’s Day cards made by the children from SOS Village contain distinct messages of love and thankfulness. Each card demonstrates the children's heartfelt dedication, showing their gratitude towards the SOS mothers for creating a loving home for them.

The day's highlight was the creation of Mother’s Day cards, each carrying a unique message of love and gratitude. The children poured their hearts into designing these cards, showcasing their appreciation for the SOS mothers who have provided them with a loving home environment.

The most outstanding Mother’s Day cards were honored with generous gift packs from MR.DIY.

A special moment unfolded as the best-designed card was awarded a gift pack from MR.DIY, adding an extra touch of joy to the occasion. This gesture not only recognized the children's artistic talents but also symbolized the bond between SOS mothers and their children.

This celebration held particular significance as it redefined the concept of motherhood within SOS Children's Villages. Unlike conventional notions, SOS mothers embody diverse backgrounds and life experiences, yet they share a common trait – an unwavering commitment to nurturing children with love, care, and respect for their individual stories.

The SOS Village's unique approach to family-like care ensures that children grow up in a supportive environment, surrounded by their SOS siblings and a caring SOS mother. This nurturing setting fosters a sense of belonging and security, which is essential for every child's healthy development.

As MR.DIY continues its partnership with SOS Children's Villages and other NGO partners through Acts of Kindness (AoK), the retailer's commitment to supporting vulnerable children and families remains steadfast. Together, through acts of kindness, creativity, and compassion, MR.DIY and its partners create meaningful impacts that resonate across Filipino communities, nurturing hope, love, and opportunities for every child.

In honoring the SOS mothers and embracing the spirit of Women’s Month, let us acknowledge and appreciate the unsung heroes – the SOS mothers – who exemplify the true spirit of motherhood through their dedication, compassion, and resilience.

To know more about MR.DIY’s CSR initiatives through their Acts of Kindness (AoK) program, head to MR.DIY’s official website at www.mrdiy.com/ph or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and TikTok. You can also check out MR.DIY’s stores nationwide here: https://www.mrdiy.com/ph/storelocator.

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About MR.DIY

MR.DIY is one of the largest home improvement retailers with more than 3,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ for more details.