MR.DIY Philippines clinches win at Retail Asia Awards for ESG initiatives
MR.DIY Philippines, led by CEO Ms. Roselle Mirasol Andaya (middle), proudly receives the ESG Initiative of the Year - Philippines award at the Retail Asia Awards 2025. Held June 4 at the Marina Bay Sands Expo & Convention Centre, this recognition reaffirms MR.DIY’s commitment to responsible retail and positive community impact





MARINA BAY SANDS, SINGAPORE, JUNE 4, 2025 –
Leading home improvement retailer MR.DIY Philippines (Bricolage Philippines, Inc.) won the ESG Initiative of the Year - Philippines category in the 2025 Retail Asia Awards for its remarkable dedication to bring affordability, convenience, and meaningful change in every Filipino home, showing outstanding success in its operations in the country.

Since entering the Philippine market in 2018, MR.DIY has transformed access to affordable, high-quality products, growing from six stores to 700 across 393 municipalities with a 158.08% annual expansion rate. With 77% of stores in underserved areas, the brand is bridging retail gaps and ensuring that families can shop without travelling far. The company also guarantees price consistency nationwide, allowing customers to enjoy the selection at “Always Low Prices.”

By 2024, MR.DIY has been able to create 4,306 store-level jobs, with 80% of employees hired locally through local government unit-level partnerships, turning every store into a driver of livelihood and community growth.

The company has also helped local businesses scale with 83% YoY growth. In 2024 alone, 9.2% of its inventory was locally sourced, injecting PHP1.9 billion into Filipino suppliers and creating opportunities for small businesses to thrive alongside its expansion.

Meanwhile, MR.DIY also encourages customers to reduce plastic waste whilst supporting meaningful causes through its Good Bag Campaign. It has sold 7.6 million bags, directly funding tree planting, medical aid, and education programmes. By end-2024, this initiative has led to 2,000 seedlings planted, aid for 3,449 beneficiaries, and school supplies for 1,884 students.

“With millions of transactions each year and an ever-growing customer base, MR.DIY Philippines proves that convenience, savings, and community impact are not just business goals—they are a way of life. As we continue to grow, one thing remains constant: wherever there’s a home, there’s always room for MR.DIY,” said Roselle Marisol Andaya, Chief Executive Officer of MR.DIY Philippines.

MR.DIY Philippines was joined by fellow winners, MR.DIY Indonesia, which won Household Goods Retailer of the Year - Indonesia and Integrated Campaign of the Year - Indonesia, and MR.DIY Thailand, which received Specialty Store of the Year and Store Design of the Year (Large) - Thailand.

Retail Asia Awards recognizes outstanding achievements, innovations, and excellence within the retail industry across the Asia-Pacific region.



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About MR.DIY

MR.D.I.Y. is the largest home improvement retailer with more than 4,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Philippines, India, Bangladesh, Turkey, Spain, Singapore, Brunei, Cambodia, , Vietnam and Poland.. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.D.I.Y. stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook, Instagram and TikTok for more details.