MR.DIY Philippines Wins Silver at Marketing Excellence Awards 2025
Proud milestone for MR.DIY Philippines! MR.DIY Philippines proudly clinched its first-ever Marketing Excellence Award, winning Silver for its “Welcome to the FAMILYhan” campaign at the 2025 Marketing Excellence Awards held August 8 at the Grand Hyatt Manila.
MANILA, Philippines — Leading home improvement retailer MR.DIY Philippines proudly took home a Silver award at the Marketing Excellence Awards 2025 held August 8 at the Grand Hyatt Manila.
The brand was recognized in the “Excellence in Multilingual Marketing” category for its Sinulog 2025 campaign, “Welcome to the FAMILYhan.”
The award-winning campaign brought together culture, community, and commerce by authentically connecting with Cebuano audiences during one of the country’s biggest festivals.
Using Cebuano, Tagalog, and English across all touchpoints—digital content, in-store signage, and on-ground activations—MR.DIY created a localized experience that resonated deeply with festivalgoers.
“This award means more than just recognition,” said Roselle Andaya, Chief Executive Officer of MR.DIY Philippines. “It reflects the value of listening to our communities. We came back to Sinulog with a deeper understanding of Cebuano culture—and the response was truly heartwarming.”
In addition to the win, MR.DIY was also named a finalist in the Excellence in Cause Marketing category for its “Good Bag Campaign”—an initiative encouraging customers to make sustainable choices through reusable eco-bags while supporting meaningful causes.
The recognition solidifies MR.DIY’s standing among the country’s most respected and influential brands. It underscores the brand’s continued commitment to integrating environmental and social responsibility into the core of its everyday retail operations, affirming its impact and leadership in the industry.
Purpose-Driven and Proud
The win is a testament to MR.DIY’s ongoing commitment to regional relevance—honoring local traditions, speaking the people’s language, and strengthening community ties.
By embracing local languages and celebrating regional identity, MR.DIY reinforces its role as The Familyhan for Every Filipino Household—a modern, community-rooted retailer that understands the heart of the communities it serves.
As it celebrates this milestone, the brand looks ahead to more campaigns that reflect the nation’s rich culture and bring practical, affordable solutions to every Filipino home.
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About MR.DIY
MR.DIY is the largest home improvement retailer with more than 5,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Philippines, India, Bangladesh, Turkey, Spain, Singapore, Brunei, Cambodia, , Vietnam and Poland.. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.
All MR.DIY stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).
The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook, Instagram and TikTok for more details.
