MANILA, Philippines — MR.DIY Philippines has once again been recognized on the regional stage after winning two prestigious honors at the Retail Asia Awards 2026: ESG Initiative of the Year – Philippines and Integrated Campaign of the Year – Philippines.

The achievement marks a significant milestone for the retailer, particularly as it received the ESG Initiative of the Year – Philippines award for the second consecutive year, reinforcing its commitment to responsible growth and meaningful impact beyond retail.

The back-to-back ESG recognition highlights MR.DIY Philippines' continued efforts to create value for communities, customers, and the environment through initiatives focused on sustainability, community development, education, inclusion, and responsible business practices.

"This recognition is especially meaningful because it reflects our belief that growth and responsibility must go hand in hand," said Roselle Andaya, Chief Executive Officer of MR.DIY Philippines. "Receiving the ESG Initiative of the Year award for the second consecutive year affirms our commitment to creating value not only for our customers but also for our communities, our people, and the environment."

Adding to the milestone, MR.DIY Philippines also received the Integrated Campaign of the Year – Philippines award for its “Gusto Mong Buhay, i-MR.DIY” campaign, the company's 2026 brand platform that celebrates the aspirations, passions, and everyday goals of Filipino consumers.

Built on the insight that every Filipino has a vision of the life they want to create for themselves and their families, “Gusto Mong Buhay, i-MR.DIY!” positions MR.DIY as an accessible partner in helping turn those aspirations into reality. 

Through a fully integrated approach spanning digital platforms, social media, public relations, influencer collaborations, on-ground activations, and in-store experiences, the campaign connected with consumers by showing how affordable and accessible solutions can help enable the life they aspire to live.

The campaign resonated with Filipino households by highlighting relatable lifestyle moments—from organizing homes and upgrading living spaces to pursuing hobbies, celebrating milestones, and embracing new passions—demonstrating how MR.DIY supports customers in creating the life they want, one everyday solution at a time.

“This recognition affirms the relevance of ‘Gusto Mong Buhay, i-MR.DIY!’ and the connection it has built with Filipino families,” Andaya added. “The campaign is rooted in a simple belief: every Filipino deserves the opportunity to build the life they want. By making practical, value-for-money solutions accessible and convenient, we aim to empower everyday decisions that help turn aspirations into reality—one home improvement, one project, and one small win at a time.”

The double win comes as MR.DIY Philippines celebrates its 1,000th Store Milestone, underscoring the company's continued growth and evolution since entering the Philippine market in 2018. 

What began as a mission to provide affordable and convenient shopping solutions has grown into a nationwide retail network serving millions of Filipino households across the country.

These latest recognitions further underscore MR.DIY Philippines' commitment to delivering value beyond products—creating positive impact in communities, championing responsible business practices, and building meaningful connections with Filipino consumers.

As the company continues its expansion across the Philippines, MR.DIY remains focused on its purpose of making everyday living more affordable, convenient, and enjoyable while helping Filipinos achieve the life they want.


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