MR D.I.Y. launches ‘Kini, Produk MR D.I.Y. Tahan Lebih Lama’ initiative

First ‘rice cooker’ pop-up store in Bukit Bintang
Introduces limited edition merchandises: BUDDiY mini plushie series and PANDAi sling bags

KUALA LUMPUR, 01 October 2025 — Malaysians’ favourite home improvement retailer, MR D.I.Y. Group [M] Berhad [MR D.I.Y.], has embarked on a new journey to showcase the quality of its products in a creative way.

Through its latest initiative, “Kini, Produk MR D.I.Y. Tahan Lebih Lama” [Now MR D.I.Y. Products Last Even Longer], the retailer hosted its first-ever pop-up store in the heart of Bukit Bintang. The event welcomed visitors with a striking 16-foot giant rice cooker-shaped installation, complete with steam effects that captivated families and passersby.

From 1 to 15 October, KL-ites can visit MR D.I.Y.’s giant rice cooker pop-up store in Bukit Bintang. Inside, shoppers will find a wide range of quality products on sale. All certified by Suruhanjaya Perkhidmatan Air Negara [SPAN] for water fittings, Standards and Industrial Research Institute of Malaysia [SIRIM] for quality and safety standards, Certificate of Conformity to European Toy Safety Standard [COC EN71] for toy safety, and Malaysian Communications and Multimedia Commission [MCMC] for multimedia equipment. These certifications highlight MR D.I.Y.’s dedication to providing products that are safer, stronger, and meet the highest standards.

The launch event also featured a lively PANDAi surprise flash mob that engaged the crowd and handed out complimentary nasi lemak. Adding to the excitement, the retailer also introduced exclusive PANDAi sling bags and the adorable BUDDiY mini plushie series; Steamie the rice cooker, Sizzy the iron, and A-HA! the lightbulb.

Commenting on the initiative, Alex Goh, Vice President, Marketing of MR D.I.Y. Group said, “As the country’s leading home improvement retailer, we’ve made it our mission since 2005 to provide Malaysians with quality products at affordable prices. Whether it’s a lightbulb, kitchen tools, or hardware, we ensure that ‘semuanya ada’ [everything is available] without compromising on quality. Year after year, we continue to be creative and innovative, and the ‘Kini, Produk MR D.I.Y. Tahan Lebih Lama’ initiative is a testament to that promise.

With ‘Kini Produk MR D.I.Y. Lebih Tahan Lama,’ we want to show that cheap does not equal low quality, and high quality doesn’t have to be expensive. Ultimately, it’s about delivering value to our customers beyond our ‘Always Low Prices’ promise. We invite everyone to experience our first-ever pop-up store, have fun connecting with the brand, and see what ‘Kini Produk MR D.I.Y. Lebih Tahan Lama’ is all about,” Goh added.

MR D.I.Y. is also offering special promotions at all stores nationwide, staying true to its commitment to providing value of good quality products at ‘Always Low Prices’. In addition, Malaysians can also watch a series of ‘Kini, Produk MR D.I.Y. Tahan Lebih Lama’ videos on the retailer’s website and social media channels.

For more information on the “Kini Produk MR D.I.Y. Lebih Tahan Lama” initiative and the on-ground experience, visit mrdiy.com, e-commerce platform, mrdiy.com.my, Facebook, and Instagram.