MR.DIY Philippines Recognized with Bronze Wins at the 2025 NEXT Awards Philippines
Manila, Philippines – November 27, 2025 — MR.DIY Philippines received three Bronze recognitions at the 2025 NEXT Awards Philippines.
The leading home improvement retailer was acknowledged in the categories Most Innovative Marketing Team of the Year, Most Innovative Retail Marketing Campaign, and Most Innovative Corporate Social Responsibility Campaign, reflecting the team’s steady progress in marketing creativity and customer-centered initiatives.
MR.DIY Philippines celebrates a triple bronze win in the categories: Most Innovative Marketing Team of the Year, Most Innovative Retail Marketing Campaign, and Most Innovative Corporate Social Responsibility Campaign at the NEXT Awards Philippines 2025.
The Bronze distinctions highlight MR.DIY Philippines’ consistent efforts to develop meaningful campaigns that resonate with Filipino families while supporting the company’s growth across the country.
These recognitions underscore the team’s commitment to thoughtful strategy, collaborative execution, and continuous improvement in strengthening the brand’s presence nationwide.
Campaign Highlights
Most Innovative Marketing Team of the Year
MR.DIY’s Marketing Team was recognized for its collaborative approach and use of data-informed strategies, including the 2024 PH Brand Ambassadors and Thematic Branding Campaign.
Most Innovative Retail Marketing Campaign
The Sinulog 2025: Welcome to the FAMILYhan campaign stood out for its balanced blend of cultural relevance and commercial impact. Despite operating with a leaner budget, the initiative drove a 12% Same Store Sales Growth (SSSG) in Cebu City through festival activations, localized promotions, and partnerships with local government units.
Most Innovative Corporate Social Responsibility Campaign
The 500th Store Milestone Celebration – Grand Opening Event (GOE) in Panglao, Bohol received recognition for integrating retail expansion with community engagement.
The event featured a heritage-inspired mural, cultural performances, and CSR activities that benefited around 1,000 individuals.
“Our team continues to learn, adapt, and stay grounded in what matters most—serving Filipino families,” said Roselle Marisol Andaya, Chief Executive Officer of MR.DIY Philippines. “These recognitions are a reminder of the work we put in every day, and we’re grateful to be acknowledged alongside many talented organizations in the Philippines.”
The NEXT Awards by Marketech APAC celebrate noteworthy work in brand building, creative marketing, and purpose-driven initiatives across Southeast Asia. This year’s recognitions contribute to MR.DIY Philippines’ ongoing journey toward more thoughtful, relevant, and community-focused marketing efforts. More photos on our Gallery.
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About MR D.I.Y.
MR D.I.Y. is one of the largest home improvement retailer in Asia and Europe with more than 5,000 stores across 14 countries (Malaysia, Thailand, Brunei, Indonesia, Singapore, Philippines, Cambodia, India, Turkey, Spain, Vietnam, Bangladesh, Poland and South Africa). The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide.
All MR D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR D.I.Y. stores offer a wide selection of products across 10 categories — Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewellery & Cosmetics.
